Notwithstanding the ‘undeclared’ in-house competition between him and elder brother and superstar Suriya, Karthi appears to be ready to take on Suriya in the ad world as well. The brothers, who have become established stars in Tamil film industry, are now seemingly competing against each other in the world of advertisements and endorsements too!
While Suriya has done and has been doing quite a huge number of commercials, younger sibling Karthi has taken up the Airtel assignment after recently being signed up by the cell-phone service provider as its brand ambassador. He has also said to have ‘floated’ a talk in the industry that he would be taking up any endorsement assignment if the pay packet is nothing less than Re.1 crore.
The ‘Naan Mahaan Alla’ star has reportedly purchased many plots of lands in Saligramam locality, off Vadapali in Chennai. Many endorsement offers appear to be pouring in for Karthi on a daily basis. Karthi reportedly is toying with the idea of constructing a star-hotel in the city with the money he has been getting from Kollywood and through his commercial endorsements.
Recently, director Lingusamy remarked at an event that both Suriya and Karthi have been ‘occupying’ important slots in Kollywood. It appears that the brothers-in-arms are well and truly on their way to acquiring such a status in the advertising world as well!
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